• Associate Director, Digital Strategy - Healthcare

    US-NC-Raleigh | US-NC-Raleigh | US-NY-New York | US-TX-Dallas | US-DC-Washington | US-IL-Chicago
  • Overview

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    We’re looking for passionate and innovative thinkers ready to lead brands into the future of communications. Our team is highly-collaborative and moves fast executing programs, campaigns and ideas.


    We’re looking for an Associate Director, Digital Strategy to join our team. You are perceptive, collaborative and agile with sharp strategic instincts. You know what’s on-trend in the digital space, and love creating experiences through content. You are a creative thinker – always tinkering with new ways to approach old problems to find the best solutions for your client.


    The responsibilities and qualifications for this job may sound familiar, but the person we’re looking for is actually quite unique. That’s because Ketchum is different. We are intuitive, skilled practitioners – risk-takers not afraid to try new things and don’t believe in settling for the tried and true. If this sounds intriguing, you probably belong here with us. And in this role, you will be a critical part of taking our team to the next level. 



    About the Job

    Digital Strategy

    • Create digital solutions to answer clients’ business needs on a short-term and long-term basis
    • Development and implement strategies and tactical programs to influence audiences across digital and social ecosystems
    • Monitor, analyze and communicate trends, news on emerging technologies and social metrics as part of client counsel
    • Provide counsel to help account leads nurture and grow client relationships with new ways to expand digital reach

    Account Management

    • Act as a primary client contact; continually fostering client-agency relationship and consistently adding value to build ongoing trust with clients, anticipating and addressing their needs
    • Support account teams in working effectively and in the best interest of clients; motivate team members by promptly reviewing work and providing constructive feedback, and encourage team to take advantage of training and development opportunities
    • Demonstrate knowledge that relationships are critical to success and consistently strive to add value, improve strategies, and deliver guidance to all levels and teams, internally and externally
    • Build sustainable teams greater than the sum of their parts through your ability to mobilize, supervise, and motivate diverse teams

    Project and Financial Management

    • Manage the Digital budgets and teams for sizable accounts, with responsibility for profitability, incremental growth, quality of account service and employee development
    • Under the strategic direction of senior management, act as the primary lead for all phases of digital account programs, including strategy development, implementation, community management, and analytics and measurement
    • Create and implement best practices guidelines for delivering integrated solutions to our clients
    • Understand and implement client/agency financial policies and procedures and manage account financials including budget allocation and control, time sheets, client billing, supplier invoicing and purchase orders; ensure team billability and account profitability
    • Develop and monitor program plans and budgets for profitability; vigorously pursue competitive estimates for services from vendors and regularly report status to client and agency management


    • 7 plus years' Digital interactive experience
    • Must have experience working with healthcare clients
    • Recognized expertise in developing strategic creative solutions for clients
    • Ability to provide clear creative conceptual direction and to motivate cross functional teams
    • Strong personal and professional experience in emerging media content, technologies + services and online community engagement
    • A portfolio of work demonstrating an ability to analyze user, client and project needs, and develop and execute relevant content strategy.
    • Strong writing and editing skills. Ability to extract insights from large amounts of information. Comfort developing presentations and presenting your ideas.
    • An understanding of digital platforms, the opportunities and challenges they present and opinions on what will work best and why.
    • Experience working cross-functionally with strategy, UX, creative and technology professionals.
    • An appreciation of storytelling and a desire to find the narrative in anything.
    • A working knowledge of current digital technologies, publishing tools and trends in the advertising, communications and marketing industries.
    • Understanding of standard approaches to data analytics, ads implementation, application development and platform integration 



    About Ketchum

    As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.


    We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!


    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits  

    Interested?  We’ve got an opportunity for you.


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