Ketchum

  • Senior Account Executive, CPG

    ID
    2019-10160
    Category
    Brand
    Location
    US-NY-New York
  • Overview

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    Ketchum is looking for a Senior Account Executive to work on a premiere CPG account in the men’s grooming category. This is a long-standing account with strong support from agency leadership, a large team and dynamic, high-visibility projects. Our ideal candidate would have strong account management experience, the ability to build and drive a strategic program from conception to conclusion, knowledge of the male influencer marketing landscape, creative writing skills and a finger on the pulse of current pop-culture and lifestyle trends of most interest to men.

     

    Does this sound exciting to you? If so, we want to hear from you! I

    About the Job

    • Build understanding and knowledge of the clients’ business and their challenging and rapidly shifting competitive environments
    • Maintain regular contact with clients and media; proactively offer and implement new ways to meet client needs
    • Actively participate/contribute to the development of account plans/ideas. Provide appropriate instruction to junior staff on projects
    • Participate in program presentations to clients or new business presentations
    • Demonstrate ability to effectively develop full range of written materials including beautifully designed presentations, compelling press releases, concise fact sheets and actionable pitch letters
    • Support needs of the agency as part of its role in an Integrated Agency Team (IAT) setting and have a solid understanding of 360 marketing
    • Initiate implementation of media events, press conferences/briefings, media tours, desk-sides, etc.
    • Under the strategic direction of senior management, act as a primary implementer of account plans
    • Verify information to assure accuracy of media materials and contacts
    • Facilitate teamwork by managing and involving junior staff members whenever possible

    Qualifications

    Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

     

    • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English or a related field
    • 5 years of experience in a public relations agency setting with proven results in account management and media relations. Experience in the areas of CPG or on male-oriented brands a major bonus.
    • Basic knowledge using social media platforms, driving brand awareness, engagement, and traffic to a website/social media pages in relation to broader media mix
    • Familiarity with social listening, trendspotting and identification of influencers and culture-bearers
    • Ability to establish track record in actively participating in the development of social plan plans and their execution
    • Ability to translate trends, technology and metrics into conversational English
    • Hands-on team player adding value, and executing programs
    • Ability to monitor social media for clients/familiarity with tracking resources
    • Understanding of pitching media/ researching reporters using social media

    IND13

    #LI-ML1

    About Ketchum

    As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

     

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits  

    Interested?  We’ve got an opportunity for you. IND13  #LI-ML1

     

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