Ketchum

  • VP Media Specialist - Healthcare

    ID
    2019-10172
    Category
    Global Media Network
    Location
    US-NY-New York
  • Overview

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    Do you have an enviable list of business media contacts?  Do you have a passion for healthcare? Are you comfortable counseling c-suite executives regarding key business imperatives?  Are you driven by seeing your story in print? 

     

    Yes…look no further, we have just the opportunity for you.

    About the Job

    Our NY office is seeking a Vice President, Media Specialist to help with ongoing media support for our team. This is an exciting opportunity for a strategic, yet hands on media relations professional with strong media contacts, specifically within healthcare. 

     

    The VP of will identify and propel relevant stories; a talented individual with a proven track record of media placements and a team player that can drive successful media relations, analyst relations and social media programs.  This position is responsible for working with the New York Office and the Global Media Network to provide senior media counsel, grow accounts and create incremental revenue opportunities

     

    Ideal candidate will have strong top tier media contacts with 10 plus years’ experience working in a newsroom or public relations agency environment.  Ideal candidate will also have experience in working directly with C-suite executives on media opportunities and experience working with healthcare clients.

     

    About the job:

    • Counsel and work with a variety of clients (across many industries) to develop unique narratives to clarify their value proposition and align their corporate story with the news cycle
    • Secure corporate feature stories in business weeklies and dailies
    • Book executives on major business networks; familiarity with talent/anchors/differences among various programs
    • Plan, book and staff executive media tours and editorial board meetings;
    • Develop executive visibility plans; securing industry accolades and speaking engagements 
    • Take a leadership role in new business proposal development and presentations; work with account teams to build incremental business

    Qualifications

    The qualified candidate must have significant corporate/business public relations and media experience and a proven record of professional achievement.

    • 10+ years’ public relations or journalism experience, ideally in a print setting  
    • Demonstrated success in senior level media relations including a strategic understanding of emerging channels like social media, video, and content partnerships in relation to media mix
    • Must have strong media relationships across many industries
    • Experience with healthcare media is a must
    • Ability to be a strong client counselor, team builder and leader
    • Possess superior verbal and written communications skills
    • Familiar with analyst relations as it relates to earned media
    • Strong presentation skills, encouraging a team approach to management, being self-motivated, and dedicated to achieving client satisfaction and internal goals

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    About Ketchum

    As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

     

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits  

    Interested?  We’ve got an opportunity for you.

     

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