Ketchum

  • VP, New Business Development

    ID
    2019-10361
    Category
    New Business
    Location
    US-NY-New York
  • Overview

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    This role will work in close collaboration with the head of new business for North America as well as members of the new business team across all offices in North America. This is an amazing opportunity for a leader that has agency life in their blood, someone who is a natural networker and is motivated by the thrill of the hunt and win.

     

    This is the perfect role for someone that can command the new business process from RFI/RFP through the pitch.  The ideal candidate must have exceptional communications skills, be a true multitasker who thrives in a fast-paced environment and is a great relationship builder.

    Someone that is highly creative, engaging team collaborator, strong presentation skills, be self-motivated, and not afraid to shake things up to ensure our teams do their best to win.

    About the Job

    General

    • Drive the business development process for each new business opportunity
    • Build a culture of growth and collaborate with Industry Leaders on strategy to improve win rate, ROI and other office/region-specific goals
    • Motivate teams to work constructively by coaching and counseling on best practices; ensure maximization of Ketchum’s network of resources
    • Exhibit strong communications skills to effectively articulate ideas to colleagues, prospects and others

     

    Outreach and Marketing

    • Assists with identifying target organizations and key prospects with the potential to generate revenue and ensure a consistent, organized approach to prospect outreach
    • Work with Industry Leaders to identify sector white space areas and top prospect lists
    • Conceptualize and execute local marketing events highlighting agency resources and innovation
    • Develop regional/office outreach initiatives to encourage employees to participate in prospecting and Ketchum’s culture of growth initiative
    • Attend local events on behalf of Ketchum and network effectively to generate leads with prospects and secure partnerships with agency partners
    • Active participation in DAS/Omnicom networking groups, including planning and hosting Ketchum-sponsored events to achieve holding company visibility and grow the number of leads for the office/region

     

    Meetings/Pitches

    • Successfully transition leads to appropriate industry leaders
    • Maintain data integrity of current pipeline opportunities and participate in weekly pipeline update phone calls with other new business network colleagues
    • Facilitate appropriate resources (research, creative, etc.) for all prospects and pitch opportunities
    • Guide pitch leader and pitch team through Ketchum’s pitch approach; provide rehearsal/guidance as needed
    • Organize responses and pitches, creating new content as needed
    • Direct the project management process of pitches
    • Become a trusted coach and counselor on the overall business development process

    Leadership/Management

    • Establish leadership role in agency’s new business network, sharing best practices and successes with group
    • Actively share knowledge, resources, previous pitch experience, case studies, etc. with the agency’s corporate communications team and new business colleagues
    • Work with industry leaders on annual new business strategy and plan
    • Partner with HR to recruit and develop top talent and provide career coaching to direct reports and team members as appropriate
    • Evaluate team employees’ performance and support their career development

    Qualifications

    • BS/BA degree in marketing, communications, business or related field and a minimum of 10+ years of combined public relations, marketing, advertising or professional services experience
    • Demonstrated success in agency business development
    • Demonstrate strategic understanding of emerging channels like social media, video and content partnerships in relation to media mix
    • Successful track record at building and presenting concepts/programs for clients and new business opportunities and effectively counseling and selling social/digital media concepts to clients
    • Proven ability to make a professional and positive impression with senior management within potential client organizations
    • Demonstrated ability to lead new business teams in the pitch process
    • Excellent verbal, written, project management and presentation skills to effectively and succinctly articulate ideas and deadlines to colleagues, prospects and others

    About Ketchum

    As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

     

    IND13

    ML1

     

    IND13

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     What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits  

    Interested?  We’ve got an opportunity for you. #LI-ML1  IND13

     

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