• Vice President, Food Marketing (B2B)

    US-CA-San Francisco
    Food Ag. + Ing.
  • Overview


    Ketchum is looking to hire a Vice President to serve as a key agency contact for three to four accounts with a focus in Ingredient and Food marketing to business. This role will help lead and direct program efforts to ensure client satisfaction, and bring a value-added approach to client work. We are looking for an individual with strong initiative, energy and professionalism. 


    About the Job

    • Work with the leadership team to identify growth categories in the space. Build a compelling Ketchum offering around key growth categories
    • Provide senior counsel and nurture relationships and deliver high value with and to clients. Impact strategic business and marketing decisions from a communications standpoint. Bring a value-added approach to all issues and projects
    • Champion change initiatives, demonstrate, encourage and drives entrepreneurial mindset and behavior for continuously evolving offerings to clients
    • Exhibit strong communication and presentation skills to effectively articulate ideas to clients, colleagues and others
    • Work with client and specialist teams across the network to continue to build a profitable, growing, industry-leading and award-winning business within the agency
    • Manage account team financials including budget allocation, client billing, supplier invoicing and purchase orders; ensure team billability and account profitability
    • Stay current with new developments in the industry and develop agency POVs that inspire actionable strategies
    • Demonstrate strategic understanding and application of social media and digital tools
    • Create new business opportunities, marketing or industry exposures for the agency
    • Take a leadership role in new business prospecting, proposal development and presentations; work with account teams to build incremental business
    • Provide credible thought leadership (trends, insights) on behalf of our agency. Participate in outside organizations to increase Ketchum’s visibility in marketplace and create new business opportunities
    • Visibly and actively engender an entrepreneurial, sales-driven culture, focused on generating growth opportunities from clients and prospects, and providing unique growth and development opportunities for current and future Ketchum talent
    • Generate visibility for agency in the marketplace to reach key prospects, influencers, and top talent
    • Motivate and mentor team members – maintaining a high level of energy; encourage teams to take advantage of training and development opportunities
    • Provide visionary leadership and drive the strategy of the group.  Demonstrate an ability to partner with, lead and develop talent
    • Quickly generate 'followership' internally among those who want to grow/develop their careers in this space


    • Agency or professional services background is a must
    • At least 10+ years of experience, with a proven record in the natural and organics space
    • Direct experience in building, growing and managing high performing teams
    • Entrepreneurial mindset, a passion for new business and a proven track-record in generating, leading and converting opportunities
    • Consummate networker with high visibility and profile internally and externally – and a commitment to building on that profile
    • Ability to travel to various offices for new business pitches, client meetings and other requirements of the role
    • Must be knowledgeable about foodservice and/or retail channel marketing and integrated marketing, including media planning and publicity, and demonstrate understanding/application of emerging social media channels/digital marketing
    • Foodservice and/or ingredient marketing experience is a major plus

    About Ketchum

    As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.


    We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!


    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits  

    Interested?  We’ve got an opportunity for you.



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