• Digital Strategist, Paid Media

  • Overview

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    We're looking for a Digital Strategist, Paid Media expert to join our ranks. An individual deeply ingrained in digital and social media culture, and who understands the dynamics of online and off-line community-building. This individual will play a crucial supportive role at Ketchum, helping clients reach and engage with enthusiast communities; playing an active role in business development; helping develop and evangelize a company-wide perspective on the use of emerging media. In other words, the ideal candidate is someone who thrives on working in a highly visible, brain-bending, massively multitasking capacity at the cutting edge where communications and technology come together.


    The Digital Strategist, Paid Media expert will serve as a supporting strategist and network educator across Ketchum and Ketchum Digital on current and emerging paid media platforms and 360 advertising options. This position will also maintain and grow relationships between advertising platforms and Ketchum owned digital paid media agency partners. This position works across our Global network in one of the most critical, fastest growing areas of one of our most exciting teams.

    About the Job

    Paid Media Integration

    • Assist Paid team leadership in driving development and execution of paid digital media strategies
    • Assist senior digital strategy / account teams with the integration and measurement of paid media into Ketchum new and existing client programs
    • Foster platform relationships with paid vendors including but not limited to: Facebook, Instagram, Pinterest, Snapchat, Twitter, Taboola, Outbrain, LinkedIn, Google, YouTube, and many more digital partners 
    • Perform media planning, media campaign execution, media budget management, monitoring, and measurement/reporting
    • Establish relationships across the network to streamline paid media efforts and facilitate network-wide paid media trainings: capabilities, best practice, case studies, etc.
    • Participate in online certifications and professional development of teams


    Digital Strategy and Business Development

    • Demonstrate professional experience in emerging media, with a clear understanding how to apply tools and technology to infuse innovative digital and social strategies into new and existing work
    • Continually grow understanding and knowledge of client business and their competitive environment; apply this information in preparing and presenting focused programs and recommendations
    • Assist in education of internal peers and external clients on paid media and digital trends
    • Identify and assist in building new service offerings in relation to paid media
    • Build and present concepts and programs, both for clients and for new business proposals and opportunities
    • Monitor paid media plans and budgets for profitability; report status to client and agency management on a regular basis


    • Minimum of 2-4 years professional interactive work experience; agency or client-side experience
    • Bachelor’s degree with a concentration in marketing/business/PR/Communications or related field preferred
    • Experience generating brand/client awareness through existing and emerging social media and online communities and platforms
    • Experience running paid advertising campaigns on social media (Facebook, Instagram, Twitter, LinkedIn, Pinterest), native advertising and sponsored content, programmatic, video distribution, Google and YouTube ads, and more 
    • Successful track record of building and presenting strategic paid media programs, recommendations and tactics for clients and effectively executing programs
    • Solid grasp of social, digital, influencer, word-of-mouth marketing, personal and professional experience across the digital and social space, and knowledge of emerging trends and technologies
    • Strong understanding of community engagement and online campaign experience
    • Ability to translate paid media platforms, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
    • An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations and geographies



    About Ketchum

    As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.


    We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!


    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits  

    Interested?  We’ve got an opportunity for you.


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