• Digital Strategist

    Digital Strategy
  • Overview

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    We’re looking for passionate and innovative thinkers ready to lead brands into the future of communications. Our team is highly-collaborative and moves fast executing programs, campaigns and ideas.


    We’re looking for a Digital Strategist to join our team. You are perceptive, collaborative and agile with sharp strategic instincts. You know what’s on-trend in the digital space, and love creating experiences through content. You are a creative thinker – always tinkering with new ways to approach old problems to find the best solutions for your client.


    The responsibilities and qualifications for this job may sound familiar, but the person we’re looking for is actually quite unique. That’s because Ketchum is different. We are intuitive, skilled practitioners – risk-takers not afraid to try new things and don’t believe in settling for the tried and true. If this sounds intriguing, you probably belong here with us. And in this role, you will be a critical part of taking our team to the next level. 


    As a Digital Strategist, you’ll manage our clients social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our clients. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.

    About the Job

    • Build and manage our clients social media profiles, calendar and presence, including Facebook, Instagram, Instagram Stories, Twitter, LinkedIn, and additional channels that may be deemed relevant
    • Create shareable content appropriate for specific networks to spread both our clients brand and content
    • Monitor and engage in relevant social discussions about our clients, competitors, and/or industry, both from existing customers as well as from brand new audiences
    • Work alongside our content development team, account teams to help distribute content that engages our clients audience and supports the overall communication and marketing goals
    • Drive consistent, relevant traffic and leads from our social network presence
    • Explore new ways to engage and identify new social networks, content strategies, or mechanisms to reach and engage relevant target audiences
    • Track, measure, and analyze all initiatives to report on social media ROI
    • Demonstrate a strong understanding of integrated marketing and traditional public relations, and the role social and digital media play in integrated marketing
    • Develop/manage influencer relations programs and successfully implement related activities where needed
    • Ability to identify cultural trends, memes, and timely news stories in order to capitalize on them on behalf of our clients through social media, earned media, or paid media


    • 3-5 years' experience
    • Active and well-rounded personal presence in social media, with a command of each network and their best practices
    • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
    • Proficiency in using social media software like Sprout Social, Spriklr, or Spredfast, to monitor social media conversations. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations
    • Bonus experience and skills include Adobe Creative Suite, Google Analytics, Talkwalker / Brandwatch, Facebook Business Manager
    • Bonus experience and skills include:
      • Adobe Creative Suite, Google Analytics, Talkwalker / Brandwatch, Facebook Business Manager



    About Ketchum

    As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.


    We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!


    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits  

    Interested?  We’ve got an opportunity for you.


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