Ketchum

Research Analyst, Ketchum Analytics (Public Relations)

ID
2020-10680
Location
US-NY-New York
Category
Analytics

Overview

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Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum is looking for an Analyst, Ketchum Analytics.

About the Job

Understand client objectives and distill complex data into findings that are insightful and actionable.

  • Synthesize data and research trends from a variety of sources to develop strategic insights that will become the foundation for communications program development for existing clients and for new business pitches
  • Develop concise, well-thought out, and visually-appealing reports and presentations that tell a story and serve to inform account teams and clients who may be less-versed with data from research and/or measurement platforms

Assisting team members with gathering consumer and business insights – not “data dumps” – for account teams, clients and new business teams, to include:

  • Analyzing and interpreting social/digital data
  • Understanding client objectives to distill findings that are insightful and actionable
  • Interpretation of YouGov, Canvas8, comScore, Quid and/or other types of secondary data
  • Development of target audience profiles, secondary research summaries, and trends reports
  • Conducting original research either through survey questionnaires, focus groups, etc.

Conduct Social Media Research and Analysis:

  • Learn the newest social data tools (e.g. Radian 6, Sysomos, Brandwatch, Sprinklr, Talkwalker) to understand what consumers are saying about our clients’ business

Measure success of communication programs:

  • Have an impact on the strategy, execution and optimization of marketing and communications programs
  • Evaluate results of marketing and communications programs to determine if program goals are being met and understand what tactics are performing best and why
  • Drive business for Ketchum Analytics by having a visible role within the NY office and educating account teams on research and measurement offerings
  • Ability to work efficiently through multiple platforms (email, IM, in-person) and with colleagues in various time zones across the West Coast, Midwest, East Coast and London
  • Familiarity with social media and online communities in relation to broader media mix

Qualifications

  • Bachelor’s degree preferred; relevant courses or field of study preferably in Marketing, Business, Economics, Finance, Statistics, Engineering, Communications/Public Relations, Public Affairs/Policy Studies or related field
  • Experience in conducting quantitative or qualitative research (or strong interest in learning)
  • Aptitude to translate trends, technologies and metrics into conversational English
  • Strong writing skills
  • Strong Excel and PowerPoint skills
  • Interest in social media platforms and how companies are using the tools to drive brand awareness, engagement, and traffic to a website/social media pages
  • Entrepreneurial spirit and ability to create partnerships and build connections that will drive business
  • Quick learner and passionate about, not intimidated by, big data
  • Outstanding time management skills and ability to work independently
  • Interest or experience with Social data, Web Analytics, Paid Media or SEO/SEM
  • Knowledge of/Expertise or desire to learn any or all of the following:
    • Primary research data collection (e.g. survey research, focus groups, in-depth interviews, etc.)
    • Web site analytics tools such as Google Analytics or Omniture
    • Secondary databases, such as YouGov, Canvas8, comScore, Quid 
    • HTML, Java, R, Python, SQL or similar language coding
    • Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.
    • Python, SPSS, Stata, SAS, R or similar statistical package capabilities IN

About Ketchum

As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

 

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

 

What we offer

  • Robust benefits program 
  • Generous time off policies 
  • Retirement program with company match 
  • Workplace flexibility 
  • Business casual dress code 
  • Workplace and off-site social gatherings 
  • Yoga @ work 
  • Professional learning and development opportunities 
  • Tuition reimbursement 
  • Paid maternity/paternity leave 
  • Transit benefits  

Interested?  We’ve got an opportunity for you.

 

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