Ketchum

Consultant, Research & Analytics (Public Relations)

ID
2020-10701
Location
US-DC-Washington
Category
Analytics

Overview

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Ketchum is looking for a Data, Analytics & Research Consultant to work out of our DC office!

Ketchum has the largest research and analytics team in the industry, fluent in the various streams of communications measurement. From traditional media analysis, social analytics, running surveys, SEO, to predictive and digital analytics, we are meeting the needs of clients focused on big data. Ketchum is set apart by our ability to understand that it’s not about being data-rich, but instead being data-smart.

 

About the Job

This position will provide strategic, analytical and intellectually curious analytics managers the opportunity to learn and manage all aspects of data, analytics and research for the public relations and communications industry. The position reports to the local DC leadership and supports junior staff in managing projects from inception to the presentation of results. You’ll work closely with account teams across the globe, and clients across many different industries such as Food, Tech, Health, Wellness, Home, Retail and Travel to provide guidance in the creation of data-driven strategies and tactics.

Your day-to-day:  

  • Analyzing full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing and communication programs
  • Manage multiple primary research projects (quantitative and qualitative) and secondary research with support from senior staff and junior staff
  • Manage all phases of complex and varied market research projects from scoping, budgeting, to staffing, review and client presentation
  • Development of research and measurement proposals for various projects such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI analysis 
  • Analyze multi-channel data sets such as Twitter analytics, Facebook analytics and LinkedIn analytics to draw conclusions that help improve content strategy
  • Tracking a customer or stakeholder journey from awareness to conversion through data
  • Mapping and measuring a client’s reputational journey

The value you bring:

  • Providing strategic consumer and business insights – not “data dumps” – to communications account teams and new business teams
  • Developing deep relationships with client and account teams
  • Understanding clients’ objectives and ensure research and insights deliverables meet those needs
  • Manage and provide mentorship, coaching and guidance to junior team members
  • Flex your creativity working with large data sets to pull out the underlying stories and narrative to provide thoughtful insights into challenging communications questions.  

Qualifications

  • Bachelor’s degree in related field; Master’s degree helpful or evidence of certifications/courses in the data analytics fields
  • Minimum of 1-2 years of related data, analytics and research experience; media measurement experience helpful
  • A team mentality and desire to collaborate with co-workers across multiple geographies
  • Ability to work with minimal supervision and guidance, able to multi-task, prioritize, meet deadlines and keep manager updated on progress
  • Excellent project management skills and experience managing others
  • Varied experience designing and conducting primary and secondary research projects and interest in learning new research tools and methods

Interest or expertise in the following a plus:

  • Website analytics tools such as Google Analytics or Adobe Analytics 
  • Social media measurement and social media monitoring tools, such as Brandwatch, Sysomos, Talkwalker, etc.
  • Search engine optimization or search engine marketing
  • Link building/tracking such as UTMs
  • Data visualization such as Tableau or Google Data Studio
  • Understanding website tagging or pixel tracking
  • Writing and building questionnaires for publicity or research purposes  
  • Advanced excel skills such as pivot tables, vlookups or formulas 
  • Secondary databases, such as YouGov, Resonate, Canvas8, comScore, Quid 
  • Social media analytics - such as Facebook Business Manager and Twitter Analytics
  • Influencer Identification tools such as Onalytica, Tagger, TapInfluence  or Traackr
  • HTML, Java, R, Python, SQL or similar language coding
  • Python, SPSS, Stata, SAS, R or similar statistical package capabilities

About Ketchum

As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

 

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

 

What we offer

  • Robust benefits program 
  • Generous time off policies 
  • Retirement program with company match 
  • Workplace flexibility 
  • Business casual dress code 
  • Workplace and off-site social gatherings 
  • Yoga @ work 
  • Professional learning and development opportunities 
  • Tuition reimbursement 
  • Paid maternity/paternity leave 
  • Transit benefits  

Interested?  We’ve got an opportunity for you.

 

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