Associate Director, Paid Media, SEM

Digital Strategy


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We’re looking for an Associate Director, Paid Media, SEM to join our team. You are perceptive, collaborative and agile with sharp strategic instincts. You know what’s on-trend in the digital space, and love creating experiences through content. You are a creative thinker – always tinkering with new ways to approach old problems to find the best solutions for your client.


We’re looking for passionate and innovative thinkers ready to lead brands into the future of communications. Our team is highly-collaborative and moves fast executing programs, campaigns and ideas.


About the Job

The responsibilities and qualifications for this job may sound familiar, but the person we’re looking for is actually quite unique. That’s because Ketchum is different. We are intuitive, skilled practitioners – risk-takers not afraid to try new things and don’t believe in settling for the tried and true. If this sounds intriguing, you probably belong here with us. And in this role, you will be a critical part of taking our team to the next level.


Search Engine Marketing

  • Assist the paid media team with proposal development for new and existing clients 
  • Function as a strategic expert on the team to help guide both clients and the client services team
  • Manage clients and paid search team’s performance and ensure satisfaction
  • Conduct keyword research and analysis/insights/recommendations
  • Conduct inventory assessments and development budget allocation recommendations
  • Assist in structure and setup campaigns; also assisting/approving ad development and optimizations
  • Demonstrates value against all initiatives by providing monthly/quarterly metrics reports
  • Research and keep up on industry trends and new techniques
  • Assist with strategy development and team management 

Project and Financial Management

  • Manage budgets and teams for sizable accounts, with responsibility for profitability, incremental growth, quality of account service and employee development
  • Under the strategic direction of senior management, act as the primary lead for all phases of SEM, including strategy development, implementation, and analytics and measurement
  • Create and implement best practices guidelines for delivering integrated solutions to our clients
  • Understand and implement client/agency financial policies and procedures and manage account financials including budget allocation and control, time sheets, client billing, supplier invoicing and purchase orders; ensure team billability and account profitability


  • 7-10 years' SEM/SEO experience
  • Recognized expertise in developing strategic creative solutions for clients
  • Ability to provide clear creative conceptual direction and to motivate cross functional teams
  • Strong writing and editing skills. Ability to extract insights from large amounts of information.
  • Comfortable developing presentations and presenting your ideas.
  • Understanding of standard approaches to data analytics, ads implementation, application development and platform integration 
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (Google Ads, YouTube, Bing).
  • AdWords / Bing certification a plus.
  • BS/BA degree preferred.



About Ketchum

As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.


We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!


What we offer

  • Robust benefits program 
  • Generous time off policies 
  • Retirement program with company match 
  • Workplace flexibility 
  • Business casual dress code 
  • Workplace and off-site social gatherings 
  • Yoga @ work 
  • Professional learning and development opportunities 
  • Tuition reimbursement 
  • Paid maternity/paternity leave 
  • Transit benefits  

Interested?  We’ve got an opportunity for you.


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