Ketchum

Social Creator, Copy + Content

ID
2020-10764
Location
US-NY-New York | US-IL-Chicago | US-GA-Atlanta | US-TX-Dallas | US-NC-Raleigh
Category
Content

Overview

We're looking for someone who lives and breathes social media. For example, someone that could take this job description and make it the best thread on Twitter or an Instagram Story that you want to send to your friends. We’re interested in someone who is always up for the task – because every day at Ketchum is different.

 

Someone who knows what works best on all of the major social platforms. Comfortable writing and creating in short form or long form. From snappy headlines, to the right hashtags and where to find the next great meme.

 

You can switch brand voices like a true linguist, have strategic instincts, know what’s on trend in social marketing, and love creating cool experiences through content. You’re a good self-critic, always trying to craft a better line or know the best GIF to reply with.

About the Job

  • Primary focus is to create social content, copy and editorial calendars for client needs; contribute to conceptual and copy direction on assigned accounts, both at the day-to-day and strategic level
  • Write content concepts and bring to life creative ideas
  • Develop copy content for account(s) that are in line with the brand voice and strategy relating to products and/or clients, utilizing language that is compelling in pop culture and the internet, distinctive and in sync with art/graphics that may be used
  • Draft social content as well as longer form assignments (blog posts, website content, scripts, brand messaging)
  • Support creation of social playbooks, helping to develop personas, brand voice & tone, community manager response scripts, etc.
  • Work closely with creative team to ensure visual concepts and copy are cohesive, tailored to best practices on individual social channels & platforms
  • Assist with research for creative campaign assets for new business opportunities
  • Translate trends, technologies and metrics into understandable and easily digestible new business presentations
  • Additional duties and project management responsibilities as assigned 

Qualifications

  • Minimum of 3+ years of professional writing experience for consumer-facing brands on major social platforms
  • Excellent writing, copyediting and proofreading skills across a variety of topics and channels, B2C and B2B preferred
  • A strong grasp of current social landscape including platform capabilities, trends, and best practices for each individual major social platform (e.g. Twitter, Instagram, Facebook, YouTube)
  • Finger to the pulse of what is happening on the internet and within pop culture before it becomes trending
  • An understanding of the quirks, opportunities, and humor associated with social media communications
  • Demonstrated book of previous social content
  • Ability to craft and tell a good story

#LI-ML1

About Ketchum

As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

 

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

 

What we offer

  • Robust benefits program 
  • Generous time off policies 
  • Retirement program with company match 
  • Workplace flexibility 
  • Business casual dress code 
  • Workplace and off-site social gatherings 
  • Yoga @ work 
  • Professional learning and development opportunities 
  • Tuition reimbursement 
  • Paid maternity/paternity leave 
  • Transit benefits  

Interested?  We’ve got an opportunity for you.

 

 

 

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