Ketchum's Global Research & Analytics (KGRA) team is looking for a Research Associate to work out of our New York office. This role will work closely with research specialists based around the globe. This role will be responsible for primary, secondary and social media research and measurement projects in order to provide consumer and business insights to account and new business teams.
Understand client objectives and distill findings that are insightful and actionable.
Conduct secondary research projects under guidance from senior staff. Analyze findings for strategic planning in marketing and public relations. This person is a supplier of consumer and business insights – not “data dumps” – to account teams and new business teams, to include:
Conduct primary research projects (quantitative and qualitative) under guidance from senior staff. Analyze findings for consumer and business insights, to include:
Conduct Social Media Research and Measurement:
Measure success of communication programs:
Ketchum Global Research & Analytics (KGRA)
Want to know more about KGRA?
We work with clients across the globe to turn data and analytics into actionable insights that inform and inspire winning marketing and communications programs and strategies. We combine individual skills and talents with best-in-class research, analytics and measurement methods in an entrepreneurial, rapidly-growing business.
Be Your Best: Be part of an industry thought leader in applying strategic insights and analytics to solve complex challenges. Prove everything.
Unlimited Possibilities: Be part of a global agency with a variety of exciting opportunities that puts research and analytics front and center. In fact, Ketchum demonstrated its focus on measurement in 2012 through mandatory agency-wide analytics training.
Work with Great People: Experience true team spirit and a supportive culture that realizes the value of building relationships.
Build Your Future: Be a part of an entrepreneurial environment where every person contributes innovative thinking and carves out their own individual career path. We offer the growth opportunities of a large PR agency with the personal attention of a specialty research business.