Senior Account Executive, Brand (Food/Spirits)

ID
2017-9166
Category
Brand
US-NY-New York
Position Type
Full-Time Salary

Overview

Ketchum Join Us Banner for portals JAN 2016

Do you think like a brand marketer? Are you passionate about the culture of food and beverages? Are you interested in pop-culture, nightlife and hospitality?

 

Ketchum is looking for a Senior Account Executive to work on two large scale food and spirits focused accounts. Our ideal candidate would have strong account management experience, stellar media relations skills, knowledge of the influencer marketing landscape, creative writing skills and a finger on the pulse of current pop-culture and lifestyle trends. While background in the spirits industry is ideal, it is not a requirement.

 

Does this sound exciting to you? If so, we want to hear from you!

About the Job

  • Build understanding and knowledge of the clients’ business and their competitive environments
  • Maintain regular contact with clients and media; proactively offer and implement new ways to meet client needs
  • Actively participate/contribute to the development of account plans/ideas. Provide appropriate instruction to junior staff on projects
  • Participate in program presentations to clients or new business presentations
  • Demonstrate ability to effectively develop full range of written materials including press releases, fact sheets and pitch letters
  • Manage influencer relationships and serve as agency contact for partnership execution
  • Represent the agency in an Integrated Agency Team (IAT) setting and have a solid understanding of 360 marketing
  • Initiate implementation of media events, press conferences/briefings, media tours, desk-sides, etc.
  • Under the strategic direction of senior management, act as the primary implementer of account plans
  • Verify information to assure accuracy of media materials and contacts
  • Facilitate teamwork by managing and involving junior staff members whenever possible

Qualifications

Any combination of education and experience providing the required skills would qualify. Typical qualifications would be equivalent to:

  • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English or a related field
  • 3-5 years of experience in a public relations agency setting with proven results in account management and media relations
  • Basic knowledge using social media platforms, driving brand awareness, engagement, and traffic to a website/social media pages in relation to broader media mix
  • Familiarity with social listening, trendspotting and identification of influencers and culture-bearers
  • Ability to establish track record in actively participating in the development of social plan plans and their execution
  • Ability to translate trends, technology and metrics into conversational English
  • Hands-on team player adding value, and executing programs
  • Ability to monitor social media for clients/familiarity with tracking resources
  • Understanding of pitching media/ researching reporters using social media
  • Willingness to travel in the US and Internationally. Travel <30%

 

About Ketchum

As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients.  We start conversations, build communities and engage stakeholders—and have a lot of fun doing it.  We inspire and empower our people to think about products, companies, issues and challenges in a different way.   And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

 

We believe great ideas shatter expectations, change thinking and build brands.  We call this break through, and it’s our mission to deliver it.  How?  Very simply—our people.  By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.  

 

Interested?  We’ve got an opportunity for you.

 

IND13

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