Account Executive, Brand (Spirits/Consumer Business)

US-NY-New York
Position Type
Full-Time Salary


Ketchum Join Us Banner for portals JAN 2016


Our NY office is looking for an account executive for our growing Brand Practice. Clients are global players in the spirits and consumer business space. Do you have a fire in your belly  to work on two fast pace accounts that are making an impact on your day-to-day life? If so than this role could be perfect for you! 


About the Job

  • Support a client that partners with Ketchum for US and Worldwide communications – spanning paid, earned, owned and shared.
  • Act as day-to-day client and internal team resource continually foster client-agency relationship to build trust and become a valuable resource to clients. Each client will have multiple points of contact to develop relationships with.
  • Continually build understanding and knowledge of clients' business and competitive environments; apply this information in preparing and presenting strategically focused programs and recommendations. Support the clients and internal teams on programs ranging from consumer programs and activations, trade outreach, narrative development to executive visibility.
  • Play key role in account activities including assisting and managing media events, media relations, desk-side briefings, program implementation, vendor management, etc.
  • Be flexible and facilitate teamwork within account team; coordinate team resources and create opportunities for junior staff to take on more responsibility; fully utilize agency resources to create the "best teams" for your clients – inclusive of liaising with digital and influencer team, video team, creative team, research, entertainment specialists, etc.
  • Demonstrate ability to effectively develop full range of written materials including pitches, press releases, byline articles, speeches, briefing sheets, client correspondence and reports.
  • Verify information to ensure accuracy of media materials and contacts; maintain and create media lists
  • Self-starter, prioritize own work, meet deadlines, actively communicate progress and deliverables.
  • Facilitate teamwork by delegating and involving junior staff members whenever possible. Provide appropriate instruction to and follow-up with junior staff and inter-department teammates on projects
  • Maintain regular contact with clients and media; pro-actively offer and implement new ways to meet client needs.
  • Develop an understanding of research methods, coordinate internal and external resources
  • Actively participate and contribute to the ideation and development of account plans
  • Act as the core implementer of account plans
  • Support billing and administration including creating vendor purchase orders, drafting SOWs, drafting program budgets, etc.; Liaise with internal finance teammates.
  • Take advantage of internal and external networking opportunities to enhance professional development and agency/office visibility.


Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

  • Bachelor’s degree in Communications, Journalism, Public Relations, English, Marketing or a related field
  • Two to three years of experience in a public relations agency setting plus PROVEN SKILLS in media pitching
  • Experience and contacts with media that have a strong focus in marketing to men or some form of consumer packaged goods required


About Ketchum

As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients.  We start conversations, build communities and engage stakeholders—and have a lot of fun doing it.  We inspire and empower our people to think about products, companies, issues and challenges in a different way.   And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.


We believe great ideas shatter expectations, change thinking and build brands.  We call this break through, and it’s our mission to deliver it.  How?  Very simply—our people.  By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.  


Interested?  We’ve got an opportunity for you.


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