Project Manager, Research

ID
2017-9191
Category
Research
US-DC-Washington
Position Type
Full-Time Salary

Overview

Ketchum Join Us Banner for portals JAN 2016

 

Ketchum's Global Research & Analytics (KGRA) team is looking for a Project Manager to work out of our DC office. This position will provide strategic, analytical and intellectually curious research managers the opportunity to learn and manage all aspects of market research for the public relations and communications industry. The position reports to the local Research Director and supports junior staff in managing projects from inception to presentation of results. The Project Manager works closely with account teams and clients to provide guidance in the creation of data-driven strategies and tactics.

About the Job

  • Manage primary research projects (quantitative and qualitative) and secondary research with support from senior staff
  • Analyzing media coverage and consumer conversations to direct and evaluate marketing and communication programs
  • Manage all phases of complex and varied market research projects
  • Development of research and measurement proposals
  • Development of quantitative and qualitative research instruments
  • Budget and vendor management
  • Analysis and reporting of research findings
  • Provide strategic consumer and business insights – not “data dumps” – to account teams and new business teams
  • Analysis and interpretation of primary and secondary data.
  • Distilling findings that are insightful and actionable and meet client objectives
  • Develop strong relationships with client and account teams
  • Understand clients’ objectives and ensure research and insights deliverables meet those needs
  • Participate in the development of new and incremental business
  • Manage research needs during the development of new business presentations
  • Maintain a strong level of expertise in industry-leading PR measurement and analytic approaches
  • Manage and provide mentorship, coaching and guidance to junior team members

Qualifications

  • Bachelor’s degree in related field; Master’s degree helpful
  • Minimum of 4-6 years of related research experience; media measurement experience helpful
  • Excellent client management skills with the ability to communicate professionally and proactively
  • A team mentality and desire to collaborate with co-workers across multiple geographies
  • Ability to work with minimal supervision and guidance, with ability to multi-task, prioritize, meet deadlines and keep manager updated to progress
  • Excellent project management skills
  • Outstanding analytical, writing and problem-solving skills
  • Varied experience designing and conducting primary and secondary research projects and interest in learning new research tools and methods

Expertise in any or all of the following:

  • Experience working with media measurement vendors, such as Cision, Carma, or Meltwater
  • Secondary databases, such as GfK MRI, Comscore, Yankelovich 
  • SPSS or similar statistical package capabilities
  • Social media monitoring tools, such as Radian6

IND13

About Ketchum

Want to know more about KGRA?

We work with clients across the globe to turn data and analytics into actionable insights that inform and inspire winning marketing and communications programs and strategies. We combine individual skills and talents with best-in-class research, analytics and measurement methods in an entrepreneurial, rapidly-growing business.

 

Be Your Best: Be part of an industry thought leader in applying strategic insights and analytics to solve complex challenges. Prove everything.

 

Unlimited Possibilities: Be part of a global agency with a variety of exciting opportunities that puts research and analytics front and center. In fact, Ketchum demonstrated its focus on measurement in 2012 through mandatory agency-wide analytics training.

 

Work with Great People: Experience true team spirit and a supportive culture that realizes the value of building relationships.

 

Build Your Future: Be a part of an entrepreneurial environment where every person contributes innovative thinking and carves out their own individual career path. We offer the growth opportunities of a large PR agency with the personal attention of a specialty research business.

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