Account Executive, Entertainment

ID
2018-9292
Category
Sports & Entertainment
US-CA-Los Angeles
Position Type
Full-Time Salary

Overview



Ketchum Sports & Entertainment (KSE) is currently looking for an Account Executive in the Entertainment division in our LA office.

About the Job

Driving mass market trends and stimulating online and offline water cooler chatter, the entertainment verticals can bring unrivaled value to a brand seeking to align with pop culture and tap into a consumer’s existing passion points. Ketchum Sports & Entertainment (KSE) understands this value and has expertise in leveraging the drama and emotional connections of entertainment to cut through the clutter of marketing messages to help brands connect with their consumers.

 

KSE strategically aligns brands with athletes, celebrities, film, television, digital, and music properties via: promotions, events, product integration, talent endorsements and engagement, digital media outreach and partnerships, influencer outreach, integration deals, and sponsorships.

 

Not to mention, we have fun doing it.  This is a group of extremely driven team members, who are just that – a team.  It’s a roll up your sleeves environment where good ideas come from every level and we work seamlessly to deliver results for our clients, every time.

 

This is an exciting opportunity to get your foot in the door of a fast-growing and innovative company as well as explore the different areas of the entertainment world. The ideal candidate will be a team player who is extremely hard- working and responsible; someone who is digitally savvy, self-motivated, resourceful, culturally aware, and shows enthusiasm for the business. He/she is knowledgeable and enthusiastic about social media influencers as well.   From YouTube stars to Instafamous cats to tweens with millions of followers on Musical.ly.

 

Entertainment Trends & Monitoring

  • Initiate and maintain weekly and monthly recaps for all team projects
  • Monitor and keep abreast of industry news and trends report updates to team

Talent/Influencer Buying & Talent/Influencer Management

  • Responsible for the ideation and brainstorming of potential Talent and Influencers for specific Client campaigns
  • Aggregate submissions for Talent and Influencer personalities from various agencies and present to Client in an impactful way
  • Draft and update talent and entertainment contracts; input all campaign details into accounting/tracker system
  • Execute partnerships with talent from post contract phase through campaign completion
  • Helping team with delivery of celebrity outreaches and mailings
  • Manage database of talent/influencer research and personalities.
  • Be proficient in Influencer tools such as Tap Influencer and Tagger
  • Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity
  • Follow social media influencer personalities across multiple social platforms
  • Help support the logistics (travel, shipping product, etc) to Talent/Influencers for a specific Campaign or Program.

Overall Team Support

  • Ongoing research support for the team including but not limited to: talent, digital influencers and entertainment events
  • Participate in conference calls with event planners, studios, talent managers; responsible for comprehensive notes and reporting back to team members
  • Prepare and submit proposal decks in a timely manner
  • Assist with research and PowerPoint decks for new business opportunities and client presentations

Qualifications

  • Knowledge of the entertainment industry and will have internship or working experience in marketing, public relations, television production or event management
  • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or a related field
  • Two or more years of experience in public relations or similar position in a non-agency setting
  • Knowledge of various social media tools and programs; monitors and reads online/ news and blogs daily
  • Excellent writing skills required
  • Excel skills and comfort with spreadsheets
  • Some basic understanding of social media metrics and analytics are a plus
  • Ability to learn, understanding and following the budgeting and billing procedures required by Ketchum and our clients
  • Attention to detail and thorough follow-up IND13

About Ketchum

As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients.  We start conversations, build communities and engage stakeholders—and have a lot of fun doing it.  We inspire and empower our people to think about products, companies, issues and challenges in a different way.   And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

 

We believe great ideas shatter expectations, change thinking and build brands.  We call this break through, and it’s our mission to deliver it.  How?  Very simply—our people.  By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.  

What we offer

  • Robust benefits program 
  • Generous time off policies 
  • Retirement program with company match 
  • Workplace flexibility 
  • Business casual dress code 
  • Workplace and off-site social gatherings 
  • Yoga @ work 
  • Professional learning and development opportunities 
  • Tuition reimbursement 
  • Paid maternity/paternity leave 
  • Transit benefits

Interested?  We’ve got an opportunity for you. 

 

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