Senior Media Relations Specialist

US-CA-San Francisco | US-CA-Los Angeles
Position Type
Full-Time Salary


Ketchum West is looking for a Senior Media Specialist to become an essential part of our Brand team in either San Francisco or Los Angeles. Do you have a fire in your belly when it comes to securing top-tier placements for your clients? Are you a pop culture junky that has cultivated strong relationships with lifestyle media? If so, this might be the perfect role for you.

About the Job

We’re looking for strategic and creative counselor who can be involved in developing and implementing media strategies for our clients.

  • Act as primary media contact, play key role in developing and implementing media strategies. 
  • Be creative and strategic in the development of programs and pitch angles designed to garner media attention
  • Advanced knowledge of how to use social media platforms and influencers to drive brand awareness and engagement.
  • Secure high-profile coverage with national business and general lifestyle, food, and pop culture media outlets including, but not limited to, Yahoo!, Business Insider, Mashable, Food & Wine, Delish, Food Network Magazine! News, People, US Weekly, USA Today, The Today Show, Good Morning America
  • Work with media including proactive pitching and relationship management
  • Be a hands-on team player adding value, sharing creative ideas, and leveraging media attention as appropriate
  • Develop strategic recommendations with an eye on earned media goals
  • Uncover, explore and learn about new tools and techniques important to conducting effective media outreach
  • Active participant in networking and seeking new business opportunities, including the pitching process, in relation to structured media campaigns
  • Confidence in working with and accompanying clients and celebrity spokespeople to media interviews, manage their appearances and contribute appropriately
  • Conduct satellite media tours and editorial desk side briefings between clients and journalists in key media markets; knowledge of TV, radio, and print outlets as well as some knowledge about paid media costs
  • Drive effective implementation of projects, identify appropriate resources, and delegate work appropriately. Manage people and projects, deliver highest quality work on time and on budget, and provide timely progress reports, anticipating issues 
  • Develop programs and collaborate effectively. Use metrics and analytics to build business case, provide insight and counsel to clients and account teams
  • Identifying trends within the media landscape, sharing them team and recommending pivot strategies for clients based on these trends


Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

  • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or a related field
  • Four plus years of experience in public relations agency or similar position
  • Ability to work in multi-faceted, fast paced environment
  • Current experience pitching top-tier national consumer media
  • Evidence of contacts at key national media outlets



About Ketchum

As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients.  We start conversations, build communities and engage stakeholders—and have a lot of fun doing it.  We inspire and empower our people to think about products, companies, issues and challenges in a different way.   And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.


We believe great ideas shatter expectations, change thinking and build brands.  We call this break through, and it’s our mission to deliver it.  How?  Very simply—our people.  By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.  


What we offer

  • Robust benefits program 
  • Generous time off policies 
  • Retirement program with company match 
  • Workplace flexibility 
  • Business casual dress code 
  • Workplace and off-site social gatherings 
  • Yoga @ work 
  • Professional learning and development opportunities 
  • Tuition reimbursement 
  • Paid maternity/paternity leave 
  • Transit benefits

Interested?  We’ve got an opportunity for you.


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