• Research Associate

    ID
    2018-9424
    Category
    Research
    Location
    US-DC-Washington
    Position Type
    Full-Time Salary
  • Overview

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    Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum's Global Research & Analytics (KGRA) team is looking for a Research Associate to work out of our DC office.

    About the Job

    Understand client objectives and distill findings that are insightful and actionable.

    • Synthesize data and research trends from a variety of sources to develop strategic insights that will become the foundation for communications program development for existing clients and for new business pitches
    • Develop concise, well-thought out reports and presentations that tell a story and serve to inform account teams and clients who may be less-versed with data from research and/or measurement platforms

    Assisting team members with consumer and business insights – not “data dumps” – to account teams and new business teams, to include:

    • Analyzing and interpreting social/digital data
    • Understanding client objectives to distill findings that are insightful and actionable
    • Interpretation of YouGov, Canvas8, comScore, Quid and/or other types of secondary data
    • Development of target audience profiles, secondary research summaries, and trends reports
    • Conducting original research either through survey questionnaires, focus group screeners

    Conduct Social Media Research and Analysis:

    • Learn the newest social data tools (e.g. Radian 6, Sysomos, Brandwatch, Sprinklr, Talkwalker) to understand what consumers are saying about our clients’ business

    Measure success of communication programs:

    • Have an impact on the strategy, execution and optimization of marketing and communications programs
    • Evaluate results of marketing and communications programs
    • Drive business for the KGRA team by having a visible role within the New York office and educating account teams on research and measurement offerings
    • Ability to work efficiently through multiple platforms (email, IM, in-person) and with colleagues in various time zones across the West Coast, Midwest, East Coast and London
    • Familiarity with social media and online communities in relation to broader media mix

    Qualifications

    • Bachelor’s degree; relevant courses or field of study preferably in Marketing, Business, Economics, Finance, Statistics, Engineering or related field
    • Experience in a quantitative or qualitative field
    • Aptitude to translate trends, technologies and metrics into conversational English
    • Strong writing skills
    • Interest in social media platforms and how companies are using the tools to drive brand awareness, engagement, and traffic to a website/social media pages
    • Entrepreneurial spirit and ability to create partnerships and build connections that will drive business
    • Outstanding time management skills and ability to work independently
    • Interest or experience with Social data, Web Analytics, Paid Media or SEO/SEM
    • Knowledge of/Expertise or desire to learn any or all of the following:
      • Web site analytics tools such as Google Analytics or Omniture
      • Secondary databases, such as YouGov, Canvas8, comScore, Quid 
      • HTML, Java, R, Python, SQL or similar language coding
      • Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.
      • Python, SPSS, Stata, SAS, R or similar statistical package capabilities

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    About Ketchum

    Ketchum Global Research & Analytics (KGRA)

     

    Want to know more about KGRA?

    We work with clients across the globe to turn data and analytics into actionable insights that inform and inspire winning marketing and communications programs and strategies. We combine individual skills and talents with best-in-class research, analytics and measurement methods in an entrepreneurial, rapidly-growing business.

     

    Be Your Best: Be part of an industry thought leader in applying strategic insights and analytics to solve complex challenges. Prove everything.

     

    Unlimited Possibilities: Be part of a global agency with a variety of exciting opportunities that puts research and analytics front and center. In fact, Ketchum demonstrated its focus on measurement in 2012 through mandatory agency-wide analytics training.

     

    Work with Great People: Experience true team spirit and a supportive culture that realizes the value of building relationships.

     

    Build Your Future: Be a part of an entrepreneurial environment where every person contributes innovative thinking and carves out their own individual career path. We offer the growth opportunities of a large PR agency with the personal attention of a specialty research business.

     

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits

    Interested?  We’ve got an opportunity for you.

     

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