• Vice President/Account Director, Brand, CPG

    ID
    2018-9428
    Category
    Brand
    Location
    US-NY-New York | US-TX-Dallas
    Position Type
    Full-Time Salary
  • Overview

    Our agency is seeking a VP, Account Director for either our Dallas or New York office.  We’re in need of someone who’s strategic, creative, collaborative and fun, but also detail-oriented. That’s right, you’ve gotta be the yin AND the yang.

     

    This is a truly awesome opportunity to lead a high profile, long-standing and award-winning client: Frito-Lay.  We’re looking for an exceptional account director who can run multiple brands, is strategic, can sell in a program and inspire a team. Someone who likes to take strategic ownership of the work they do, the type of person who can rattle off countless big ideas in the morning and then roll up their sleeves and write messaging and pull together a deck in the afternoon. Someone who is never too busy to carve out time to teach and mentor staff. A strong leader.

     

    We are more than just a public relations & communications agency. We change the game with every campaign we touch for our clients through innovative and out the box ideas we manifest. In a culture, which is fast moving, fun and collaborative; we are seeking only those who can inspire others, who are fearless and consider themselves one of the best in the business. Is that you?  If so, stop reading and start applying.

    About the Job

    • Serve as senior agency contact to a large account with multiple brand programs and projects; lead and direct all program efforts to client satisfaction; bring a value-added approach to all issues and projects.
    • Grow strong relationships with senior clients and become a trusted advisor by solving problems, offering meaningful counsel and delivering valued results.
    • Oversee programs that drive earned media, digital, social and influencer engagement.
    • Deliver strategic, engaging, and persuasive presentations to effectively articulate ideas to clients, colleagues, and others.
    • Design and implement strategic programs and solutions, anticipating and alerting teams and clients to trends.
    • Use metrics and analytics to build business case, provide insight and counsel to clients.
    • Lead projects from concept/planning through to evaluation. Encourages effective delegation of project deliverables. Ensure projects are completed on time and on budget.
    • Manage account financials including accurate budget creation, allocation, and control. Ensure budgets are accurate when presented to clients; manage our scope of work to those budgets and the budget tracker to ensure we stay on track.
    • Build and present concepts and programs for clients and new business opportunities and effectively counsel and sell social and digital media concepts to clients.
    • Demonstrate strong quantitative and analytical abilities to define measurable objectives assess campaign metrics, and reports.
    • Welcome debate and encourage constructive criticism. Communicate clear, progressive direction.
      Build, lead, and develop engaged and dynamic teams.
    • Foster respect and collaboration within the team and/or agency partners. Identify issues within the team and drive to resolution.
    • Problem-solve at highest level.

    Qualifications

    • At least 10+ years of PR or advertising agency experience and/or a combination of in-house public relations/ marketing communications experience is key. 
    • Must have proven experience developing and leading integrated PR campaigns for big, well-known brands.
    • Proven track record of happy clients and growing business.
    • Direct experience in building and managing teams; proven experience developing best practices and must be solution oriented. Actively participates in professional and community networks within the PR industry.

    About Ketchum

    As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients.  We start conversations, build communities and engage stakeholders—and have a lot of fun doing it.  We inspire and empower our people to think about products, companies, issues and challenges in a different way.   And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We believe great ideas shatter expectations, change thinking and build brands.  We call this break through, and it’s our mission to deliver it.  How?  Very simply—our people.  By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.  

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits

    Interested?  We’ve got an opportunity for you.

     

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