• Senior Account Executive, Social Marketing

    ID
    2018-9525
    Category
    Social Marketing
    Location
    US-DC-Washington
    Position Type
    Full-Time Salary
  • Overview

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    Ketchum Social Marketing is unique in its ability to shape complex, large-scale public education campaigns critical to the nation's well-being. We understand what motivates our audiences. And we know how to reach them where they work and live.

     

    Our in-house research team delivers deep insights on the audience, environment, and media landscape. Through analysis, careful audience segmentation and messaging, and a network of partner relationships, we have the skill and the experience to help organizations drive changes in societal attitudes and behaviors. 

     

    Please note - this is NOT a digital/social media position.

    About the Job

    • Maintain regular contact with clients; proactively offer and implement new ways to meet client needs
    • Build understanding and knowledge of the clients’ business and their competitive environments
    • Actively participate/contribute to the development of account plans/ideas. Provide appropriate instruction to junior staff on projects     
    • Participate in program presentations to clients or new business presentations
    • Demonstrate ability to effectively develop full range of written materials including press releases, byline articles, speeches, client correspondence and reports
    • Initiate implementation of media events, press conferences/briefings, media tours, etc.
    • Develop editorial/journalistic/media contacts; utilize them in news releases, features, etc.
    • Under the strategic direction of senior management, act as the primary implementor of account plans
    • Verify information to assure accuracy of media materials and contacts
    • Facilitate teamwork by delegating and involving junior staff members whenever possible
    • Create budget status reports and review job status reports
    • Vigorously pursue competitive estimates for services from vendors
    • Seek counsel from financial manager to be able to review financial reports, project budgets, and related financial materials
    • Develop an understanding of various research methods; coordinate internal and external resources in implementing research projects
    • Assist senior management in developing proposals and gathering information for new business opportunities

    Qualifications

    Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

    • Bachelor’s degree in Communications, Journalism, Public Relations, English, Marketing or a related field
    • Five years of experience in public relations or similar position in a non-agency setting
    • Prior experience working on a federal government contract or for the federal government
    • MPH degree preferred

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    About Ketchum

    As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients.  We start conversations, build communities and engage stakeholders—and have a lot of fun doing it.  We inspire and empower our people to think about products, companies, issues and challenges in a different way.   And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We believe great ideas shatter expectations, change thinking and build brands.  We call this break through, and it’s our mission to deliver it.  How?  Very simply—our people.  By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.  

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits

    Interested?  We’ve got an opportunity for you.

     

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