• Associate Director, Digital Strategy

    ID
    2018-9538
    Category
    Digital
    Location
    US-CA-San Francisco
    Position Type
    Full-Time Salary
  • Overview

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    Ketchum Digital is the team that helps our clients look great on the Internet! From social strategy to content creation to influencer marketing, our group leverages digital innovations to serve as chief digital counselors to top brands.

     

    We’re looking for an Associate Director, Digital Strategist to join our ranks, an individual deeply ingrained in digital culture, “pull-not-push” marketing and the dynamics of on- and off-line community-building. This individual will serve as key liaison among client, account team and agency management, focusing on developing digital strategies, managing client relations, and owning staff development and financial management.

     

    This is a tremendous opportunity to work on high-profile brands, where your work will make a direct impact on our clients and their audiences. The ideal candidate is someone who thrives on working in a highly visible, multitasking, leadership capacity where communications and technology come together. 

    About the Job

    Client Consultation

    • Serve as a key contact for clients, providing strategic guidance, demonstrating in-depth knowledge of their business, and developing innovative strategies for implementing successful client programs
    • Build and leverage deep understanding of the clients’ objectives and competitive environments to develop clear business cases around opportunities for engagement in social and digital media
    • Understand and leverage research methods to inform strategies; coordinate resources to implement research and measurement projects
    • Participate in developing and delivering compelling program presentations or new business presentations to clients

    Project and Financial Management

    • Manage the Digital budgets and teams for sizable accounts, with responsibility for profitability, incremental growth, quality of account service and employee development
    • Under the strategic direction of senior management, act as the primary lead for all phases of digital account programs, including strategy development, implementation, community management, and analytics and measurement
    • Create and implement best practices guidelines for delivering integrated solutions to our clients
    • Understand and implement client/agency financial policies and procedures and manage account financials, including budget allocation and control, time sheets, client billing, supplier invoicing and purchase orders; ensure team billability and account profitability

    Relationship Building

    • Act as a primary client contact; continually fostering client-agency relationship and consistently adding value to build ongoing trust with clients, anticipating and addressing their needs
    • Support account teams in working effectively and in the best interest of clients; motivate team members by promptly reviewing work and providing constructive feedback, and encourage team to take advantage of training and development opportunities
    • Demonstrate knowledge that relationships are critical to success and consistently strive to add value, improve strategies, and deliver guidance to all levels and teams, internally and externally
    • Build sustainable teams greater than the sum of their parts through your ability to mobilize, supervise, and motivate diverse teams

    Qualifications

    • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or a related field. Master’s degree in a communications field desirable
    • 7+ years experience in a digital capacity, PR preferred; minimum 3 years supervisory experience
    • Successful track record of helping to build and present strategic digital concepts/programs, recommendations and tactics for clients and effectively executing programs
    • Solid grasp of social, digital, influencer marketing, online analytics; personal and professional experience across the digital and social space and knowledge of emerging trends and technologies
    • Ability to translate social media and digital trends, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
    • An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations and geographies
    • Detail-oriented and highly organized with the ability to manage multiple deadlines efficient

    IND13

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    About Ketchum

    As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients.  We start conversations, build communities and engage stakeholders—and have a lot of fun doing it.  We inspire and empower our people to think about products, companies, issues and challenges in a different way.   And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We believe great ideas shatter expectations, change thinking and build brands.  We call this break through, and it’s our mission to deliver it.  How?  Very simply—our people.  By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.  

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits

    Interested?  We’ve got an opportunity for you.

     

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