Ketchum

  • Senior Account Executive, Brand/Influencer Strategy

    ID
    2018-9548
    Category
    Brand
    Location
    US-GA-Atlanta | US-TX-Dallas
    Position Type
    Full-Time Salary
  • Overview

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    Ketchum is looking to hire a Senior Account Executive, Brand/Influencer Marketing to their dynamic team in Atlanta or Dallas!

    About the Job

    This is a tremendous opportunity to work on a high profile account, where your work is making a direct impact on our client’s success and helping achieve great results.

     

    Come work with a team that’s energized to deliver highly strategic, media savvy and results-oriented work for their clients. Ketchum is an agency that’s committed to the development of its people, and we’ve created a culture that is highly collaborative and entrepreneurial. Our teams thrive on creating award-winning programs and delivering the best in client service.

     

    • Oversee strategic planning, ideation and execution for influencer-marketing programs.
    • Lead the influencer communication strategy and delivery of content through various media both online and offline influencers.
    • Develop and nurture relationships with influencers to build effective and more efficient campaigns
    • Trend spotter—have a natural hunger for the latest and greatest. Can pivot current trends to client opportunities 
    • Through research and analysis, identify current consumer trends and evaluate areas for strategic opportunity within the influencer space.
    • Establish KPIs and measure the impact of influencer-marketing programs.
    • Provide strategic guidance to clients on an ongoing basis; anticipate and address clients’ needs.
    • Troubleshoot clients problems as they arise; seek senior management input whenever appropriate.
    • Motivate team members by promptly reviewing work and providing constructive feedback; encourage team to take advantage of training and development opportunities.
    • Assist account team(s) in working effectively and in the best interest of client(s).
    • Strive to develop the best communication and presentation skills possible to effectively articulate ideas to clients, colleagues and others.
    • Access agency’s network of resources to deliver greatest value to clients.

     

    Qualifications

    Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

    • Bachelor’s degree in Marketing or a related field.
    • Three to five years of experience in marketing, digital marketing and influencer marketing with a specific focus on food marketing
    • Expertise in building communities and key relationships
    • Team player; organized, can prioritize
    • Self-starter and decisive yet knows when to approach senior staff when needed
    • Always thinking about the bigger picture, what more can Ketchum offer
    • Experience counseling senior level clients
    • Demonstrate advanced understanding of emerging channels/platforms like social media, video, and content partnerships in relation to media mix (e.g., Tubular, Tap Influence, etc.)
    • Experience working in interagency teams with multiple marketing partners
    • Ability to quickly become knowledgeable of Ketchum’s proprietary tools and develop clear understanding of how to apply tools and technology to client work
    • Successful track record of helping to build and present concepts/programs for clients and effectively executing programs
    • Ability to spot digital trends and insights and share with teams in order to mobilize develop and motivate

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    About Ketchum

    As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients.  We start conversations, build communities and engage stakeholders—and have a lot of fun doing it.  We inspire and empower our people to think about products, companies, issues and challenges in a different way.   And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We believe great ideas shatter expectations, change thinking and build brands.  We call this break through, and it’s our mission to deliver it.  How?  Very simply—our people.  By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.  

     

    Interested?  We’ve got an opportunity for you.

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