Ketchum

  • Manager, Influencer Research & Measurement

    ID
    2018-9561
    Category
    Research
    Location
    US-NY-New York
    Position Type
    Full-Time Salary
  • Overview

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    Ketchum is looking for a Manager, Influencer Research & Measurement to work out of our New York office!

    About the Job

    This role will be responsible for supporting a Research Director in executing influencer end-to-end solutions for major fortune 500 companies as part of a Global Communications and Public Relations firm. This position will be responsible for the identification of influencers as well as seeing the programs through to advanced measurement across PESO and ROI.

     

    • Provide high value counseling and consulting for both internal and external clients.
    • Evaluate risk and counsel clients about alternatives.
    • Research and provide suggestions of appropriate talent and entertainment opportunities for Ketchum client projects as directed by the teams.
    • Analysis and reporting of research findings
    • Provide strategic consumer and business insights – not “data dumps” – to account teams and new business teams
    • High level of professionalism, ability to talk to and present to senior level clients.
    • Monitor and keep abreast of industry news and trends report updates to team.
    • Create and manage project budgets when required.
    • Monitor internal status of jobs and due dates; advise senior team members of developments; verify billing accuracy.
    • Ability to follow the budgeting and billing procedures required by Ketchum and our clients.

    Qualifications

    Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

    • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or related field
    • 3 - 5 years of experience within research, digital analytics and entertainment PR experience a plus
    • Demonstrate knowledge and a passion for the influencer universe on all social channels
    • Strong presentation & communications skills
    • A team mentality and desire to collaborate with co-workers across multiple geographies
    • Ability to work with minimal supervision and guidance, with ability to multi-task, prioritize, meet deadlines and keep manager updated to progress
    • Excellent project management skills
    • Outstanding analytical, writing and problem-solving skills
    • Varied experience designing and conducting primary and secondary research projects and interest in learning new research tools and methods

    Expertise in any or all of the following:

    • Influencer database tools such as Traackr, Tagger, Tap Influencer, Tubular Labs, Social Native, Viral Nation etc.
    • Expertise of measurement frameworks within influencer programming to demonstrate ROI
    • Secondary databases such as Comscore, YouGov, Gfk MRI
    • Working knowledge in paid media
    • Working knowledge in Twitter/Facebook/Instagram/YouTube/Snapchat analytics
    • Social Media monitoring tools IND13

    About Ketchum

    As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

     

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits  

    Interested?  We’ve got an opportunity for you.

     

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