Ketchum

  • Growth Specialist (AE/SAE)

    ID
    2018-9617
    Category
    New Business
    Location
    US-CA-Los Angeles
    Position Type
    Full-Time Salary
  • Overview

     

    Ketchum is looking for a New Business Rockstar to join the Growth team. This person will be responsible for day-to-day support of business development initiatives including pitch management, proposal/presentation development, marketing, and prospecting.  This person will also help achieve corporate, office or regional business development goals.  Our ideal candidate is highly proactive and motivated with a can-do attitude.

    About the Job

    General

    • Assist in driving an appropriate business development process for each new business opportunity
    • Support a culture of growth within the agency across their three assigned sectors
    • Collaborate and support the SVP, Director of Business Development on strategy to improve win rate, ROI and other sector andmarket-specific goals
    • Ensure maximization of Ketchum’s network of resources
    • Exhibit strong communications skills to effectively articulate ideas to colleagues, prospects and others
    • Exhibit strong project management skills and assertiveness
    • Strong persuasive writer and researcher

     Outreach and Marketing

    • Assists with identifying target organizations and key prospects and ensure a consistent, organized approach to prospect outreach
    • Help ensure that the sectors maintain a consistent pipeline of qualified prospects
    • Execute local marketing events highlighting agency resources and innovation
    • Execute sector-related outreach initiatives to encourage employees to participate in prospecting and Ketchum’s culture of growth initiative
    • Active participation in DAS/Omnicom networking groups, including planning and hosting Ketchum-sponsored events to achieve holding company visibility and grow the number of leads for the office/region

     Meetings/Pitches

    • Coordinate the “Vetting” of leads as they come to the region for Ketchum appropriateness and conflict
    • Assist in the successful transition of leads to appropriate practice leaders
    • Maintain data integrity of current pipeline opportunities and participate in weekly pipeline update phone calls with other new business network colleagues
    • Facilitate appropriate resources (research, creative, etc.) for all prospects and pitch opportunities
    • Engage in brainstorms in support of programming as appropriate
    • Organize responses and pitches, drafting new content as needed
    • Direct the project management process of pitches
    • Liaise with finance and the new account team once the business has been won to ensure rapid activation

     Leadership/Management

    • Participate in the agency’s new business network, sharing best practices and successes with group
    • Actively share knowledge, resources, previous pitch experience, case studies, etc. with the agency’s corporate communications team and new business colleagues
    • Work with the team, SVP, Business Development and sector leaders on annual new business strategy and plan
    • Participate in recruitment of junior level team members

    Qualifications

    • BS/BA degree in marketing, communications, business or related field and a minimum of two to five years of combined public relations, marketing communications or professional services business development experience
    • Knowledge of the marketing and sales process, and developing professional relationships with prospects
    • Ability to quickly become knowledgeable of Ketchum’s proprietary tools and develop clear understanding how to apply tools and technology to client work
    • Stay current with new developments in online industry from the POV of technological advancement and innovative executions relevant to client’s business, and to develop agency POVs that inspire actionable strategies
    • Proven ability to make a professional and positive impression with senior management within potential client organizations and Ketchum internally
    • Excellent verbal, written, project management and presentation skills with the ability to juggle multiple projects and pitches at once
    • Knowledge of design and web development a plus

    #LI-ML1

    IND13

    About Ketchum

    As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients.  We start conversations, build communities and engage stakeholders—and have a lot of fun doing it.  We inspire and empower our people to think about products, companies, issues and challenges in a different way.   And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We believe great ideas shatter expectations, change thinking and build brands.  We call this break through, and it’s our mission to deliver it.  How?  Very simply—our people.  By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.  

     

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits

    Interested?  We’ve got an opportunity for you.

     

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