Ketchum

  • Digital Paid Media Specialist

    ID
    2018-9690
    Category
    Digital
    Location
    US-GA-Atlanta
    Position Type
    Full-Time Salary
  • Overview

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    The Digital Paid Media Specialist will work with the Paid Media team to plan, execute, and measure digital advertising campaigns for a variety of client brands. The ideal candidate should have significant knowledge and hands-on experience executing paid campaigns across programmatic display, video and native platforms to increase awareness, reduce cost-per-lead and increase customer acquisition where applicable.

    About the Job

    • Participate in campaign planning and ideation (identifying KPIs, drafting media briefs, developing media plans, and pitching channel-specific strategies)
    • Collaborate with creative, digital strategy and analytics teams on overall strategy and campaign planning
    • Analyze paid channel performance alongside website or related online platform data to identify key trends and recommend optimizations
    • Monitor paid media best practices and industry trends to identify new campaign tactics and opportunities
    • Assist in the implementation and management of multi-channel efforts through optimizations, reporting, and third party vendor coordination

    Qualifications

    • 3-5 years’ experience in a similar role. Agency experience preferred, but not required
    • Foundational knowledge of Google tools (Analytics, AdWords, Tag Manager, etc.). Google Analytics certified a plus
    • Strong understanding of emerging and existing advertising platforms, including 3rd party data provider usage
    • Strong background in planning and executing Programmatic media
    • Proactive problem solver with an analytical background
    • Ability to thrive under pressure and adapt to a fast-paced working environment
    • Creative knack for pitching and defending new ideas and strategies IND13 #LI-ML1

    About Ketchum

    As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients.  We start conversations, build communities and engage stakeholders—and have a lot of fun doing it.  We inspire and empower our people to think about products, companies, issues and challenges in a different way.   And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We believe great ideas shatter expectations, change thinking and build brands.  We call this break through, and it’s our mission to deliver it.  How?  Very simply—our people.  By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.  

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits

    Interested?  We’ve got an opportunity for you.

     

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