Ketchum

  • Senior Account Executive, Consumer

    ID
    2018-9702
    Category
    Brand
    Location
    US-NY-New York
    Position Type
    Full-Time Salary
  • Overview

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    Ketchum’s NY office is looking for a Senior Account Executive to work an exciting account in our consumer-packaged goods space. Our ideal candidate would have strong account management experience, the ability to build and drive a strategic program from conception to conclusion, knowledge of the influencer marketing landscape, creative writing skills and a finger on the pulse of current pop-culture and consumer trends. Experience in toys…yes, toys is a big plus. 

     

    Does this sound exciting to you? If so, we want to hear from you!

    About the Job

    • Build understanding and knowledge of the clients’ business and their challenging and rapidly shifting competitive environments; communicate directly with client
    • Actively participate/contribute to the development and presentation of account plans/ideas
    • Demonstrate ability to effectively develop full range of written materials including beautifully designed presentations, compelling press releases, concise fact sheets and actionable pitch notes
    • Have an understanding of 360 marketing to present holistic integrated plans
    • Lead and execute account plans, media events, media tours, desk-sides, etc.
    • Drive media interest and awareness of existing and new products
    • Facilitate teamwork by managing and involving junior staff members
    • Draft and negotiate talent and entertainment contracts coordinating with team members, talent representation and Ketchum legal
    • Create and manage project budgets inclusive of facilitation of talent payments
    • Significant experience and comfort-level with negotiating business points in PR and Advertising contracts

    Qualifications

    Any combination of education and experience providing the required skills would qualify. Typical qualifications would be equivalent to:

    • Bachelor’s degree
    • Three plus years of experience in a public relations agency setting with proven results in account management and media relations. 
    • Basic knowledge using social media platforms, driving brand awareness, engagement, and traffic to a website/social media pages in relation to broader media mix
    • Familiarity with social listening, trendspotting and identification of influencers and culture-bearers
    • Ability to establish track record in actively participating in the development of client plans and execution
    • Hands-on team player adding value, and executing programs
    • Ability to monitor for clients/familiarity with tracking resources IND13 #LI-ML1

    About Ketchum

    As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients.  We start conversations, build communities and engage stakeholders—and have a lot of fun doing it.  We inspire and empower our people to think about products, companies, issues and challenges in a different way.   And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

    We believe great ideas shatter expectations, change thinking and build brands.  We call this break through, and it’s our mission to deliver it.  How?  Very simply—our people.  By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.  

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits

    Interested?  We’ve got an opportunity for you.

     

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