Ketchum

  • Senior Account Executive, Consumer Media

    ID
    2018-9704
    Category
    Brand
    Location
    US-CA-Los Angeles
    Position Type
    Full-Time Salary
  • Overview

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    Ketchum’s LA office is looking for a Senior Account Executive to work on a client’s in the consumer lifestyle space. Our ideal candidate would have strong media and account management skills, the ability to build and drive a strategic program from conception to conclusion, knowledge of the influencer marketing landscape, creative writing skills and a finger on the pulse of current pop-culture and lifestyle trends.

     

    Do you have a fire in your belly when it comes to securing top-tier placements for your clients? Are you a pop culture junkie that has cultivated strong relationships with lifestyle media? If so, this might be the perfect role for you.

    Does this sound exciting to you? If so, we want to hear from you!

    About the Job

    • Act as primary media contact, play key role in developing and implementing media strategies. Work with media including proactive pitching and relationship management 
    • Act as day-to-day client contact for well-known consumer and lifestyle brands; continually foster client-agency relationship to build trust and become a valuable resource to clients
    • Continually build understanding and knowledge of clients' business and competitive environments; apply this information in preparing and presenting strategically focused programs and recommendations
    • Play key role in account activities including special events, media events, media relations, social media, desk-side briefings, program implementation, etc.
    • Be creative and strategic in the development of programs and pitch angles designed to garner media attention
    • Secure high-profile coverage with national business and general lifestyle, food, and pop culture media outlets including, but not limited to Brit+Co., Refinery 29, PopSugar, Real Simple, Buzzfeed, People, US Weekly, USA Today, The Today Show, Good Morning America
    • Be a hands-on team player adding value, sharing creative ideas, and leveraging media attention as appropriate
    • Demonstrate ability to effectively develop full range of written materials including press releases, byline articles, speeches, client correspondence and reports
    • Develop and monitor program plans and budgets for profitability; report status to client and agency management on a regular basis
    • Develop strategic recommendations with an eye on earned media goals
    • Uncover, explore and learn about new tools and techniques important to conducting effective media outreach
    • Confidence in working with and accompanying clients and celebrity spokespeople to media interviews, manage their appearances and contribute appropriately
    • Conduct satellite media tours and editorial desk side briefings between clients and journalists in key media markets; knowledge of TV, radio, and print outlets as well as some knowledge about paid media costs
    • Drive effective implementation of projects, identify appropriate resources, and delegate work appropriately. Manage people and projects, deliver highest quality work on time and on budget, and provide timely progress reports, anticipating issues 
    • Develop programs and collaborate effectively. Use metrics and analytics to build business case, provide insight and counsel to clients and account teams
    • Identifying trends within the media landscape, sharing them team and recommending pivot strategies for clients based on these trends
    • Assist with and manage event planning
    • An understanding of paid amplification to maximize earned media results is preferred

    Qualifications

    Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

    • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or a related field
    • Four plus years of experience in public relations agency or similar position
    • Ability to work in multi-faceted, fast paced environment
    • Current experience pitching top-tier national consumer media
    • Evidence of contacts at key national media outlets IND13 #LI-ML1

    About Ketchum

    As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients.  We start conversations, build communities and engage stakeholders—and have a lot of fun doing it.  We inspire and empower our people to think about products, companies, issues and challenges in a different way.   And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

    We believe great ideas shatter expectations, change thinking and build brands.  We call this break through, and it’s our mission to deliver it.  How?  Very simply—our people.  By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.  

     

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits

    Interested?  We’ve got an opportunity for you.

     

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