Ketchum

  • Account Executive, B2B Food Marketing

    ID
    2018-9740
    Category
    B2B Food Marketing
    Location
    US-CA-San Francisco | US-CA-Los Angeles
    Position Type
    Full-Time Salary
  • Overview

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    Ketchum is hiring an Account Executive to work with their full-service food advertising and B2B marketing communications team. This team is focused exclusively on the foodservice and food manufacturing industries.

     

    If you are knowledgeable about integrated marketing and demonstrate an understanding/application of print/digital advertising, as well as emerging social media channels/digital marketing, this could be the perfect role for you! An understanding of and passion for food is essential, having experience within the Foodservice and/or ingredient marketing experience is a major plus!

     

    About the Job

    • Act as a key contact for one to two major clients
    • Plan and lead integrated marketing projects; oversee timelines and budgets
    • Work closely with creative and production teams and outside vendors to execute print and digital projects so that they come in on schedule and on budget
    • Brief media, creative and research staff and assist with the formulation of marketing strategies that meet the client’s creative brief.
    • Continually build understanding and knowledge of clients' business, competitive environments and foodservice/food manufacturing industries to contribute informed strategic and creative ideas; engage in strategic planning on clients’ business and agency business
    • Develop full range of written materials including creative briefs, conference reports, presentations, press releases, website updates, sales presentations, proposals, client correspondence and tracking reports
    • Play key role in client-facing account activities including client meetings, industry events and trade shows, promotions, media relations, program implementation
    • Ability to manage account financials and maintain budget status reports Take advantage of internal and external networking opportunities to enhance professional development and agency/office visibility
    • Interest in ROI reports; managing photo and content libraries; media landscape

    Qualifications

    Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

    • Bachelor's degree in Marketing, Communications, Advertising, Journalism, English, Agricultural Marketing or a related field preferred
    • 2+ years Advertising/PR/Marketing/Business/Agricultural Communications experience a must
    • Very strong project management and writing skills required
    • Experience in B2B marketing a plus. Including foodservice, retail, ingredient (manufacturing) marketing and agricultural communications IND13  #LN-ML1

    About Ketchum

    As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

     

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits  

    Interested?  We’ve got an opportunity for you.

     

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