Ketchum

  • Account Executive, Influencer Strategy

    ID
    2018-9792
    Category
    Sports & Entertainment
    Location
    US-NY-New York
    Position Type
    Full-Time Salary
  • Overview

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    Ketchum Influencer is currently looking for an Account Executive, Influencer Strategy in our NY office!

    About the Job

    Ketchum Influencer connects brands with impactful social influencers across all social channels, niches and verticals.  Executing influencer programs is a delicate balance between art and science and our expert team assists brands in finding the perfect equilibrium in the digital space.  We take great pride in having been pioneers in this space and are constantly re-inventing to pace with the growth and rapid change in this dynamic industry. 

     

    Our audience first approach begins with a deep dive into the target demographic to ensure our strategy aligns with where the audience consumes content and from which types of influencers. We have deep relationships with the top influencer agents, managers, and publicists, as well as state of the art influencer identification tools and technology allow us to identify target-right influencers for any campaign or brand.

     

    This is an exciting opportunity to get your foot in the door of a fast-growing and innovative company as well as explore the ever-evolving digital influencer world. The ideal candidate will be a team player who is extremely hard- working and responsible; someone who is digitally savvy, self-motivated, resourceful, culturally aware, and shows enthusiasm for the business.  He/she is knowledgeable and enthusiastic about social media influencers from YouTubers stars to Instafamous cats to tweens with millions of followers on Musical.ly.

     

    Entertainment Trends & Monitoring

    • Initiate and maintain weekly and monthly recaps for all team projects
    • Monitor and keep abreast of industry news and trends report updates to team

    Talent/Influencer Buying & Talent/Influencer Management

    • Responsible for the ideation and brainstorming of potential Talent and Influencers for specific Client campaigns
    • Aggregate submissions for Talent and Influencer personalities from various agencies and present to Client in an impactful way
    • Draft and update talent and entertainment contracts; input all campaign details into accounting/tracker system
    • Execute partnerships with talent from post contract phase through campaign completion
    • Helping team with delivery of celebrity outreaches and mailings
    • Manage database of talent/influencer research and personalities.
    • Be proficient in (or comfortable adopting new) Influencer tools such as Tap Influencer and Tagger
    • Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity
    • Follow social media influencer personalities across multiple social platforms
    • Help support the logistics (travel, shipping product, etc) to Talent/Influencers for a specific Campaign or Program.

    Overall Team Support

    • Ongoing research support for the team including but not limited to: talent, digital influencers and entertainment events
    • Participate in conference calls with event planners, studios, talent managers; responsible for comprehensive notes and reporting back to team members
    • Prepare and submit proposal decks in a timely manner
    • Assist with research and PowerPoint decks for new business opportunities and client presentations IND13

    Qualifications

    • Knowledge of the entertainment industry and will have internship or working experience in marketing, public relations, television production or event management
    • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or a related field preferred
    • Two or more years of experience in an agency or similar position in a non-agency setting
    • Knowledge of various social media tools and programs; monitors and reads online/ news and blogs daily
    • Excellent writing skills required
    • Excel skills and comfort with spreadsheets
    • Understanding of/interest in social media metrics and analytics
    • Ability to learn, understanding and following the budgeting and billing procedures required by Ketchum and our clients
    • Attention to detail and thorough follow- up

    About Ketchum

    As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

     

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits  

    Interested?  We’ve got an opportunity for you.

     

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