Ketchum

  • Senior Vice President, Digital Strategy

    ID
    2018-9798
    Category
    Digital
    Location
    US-NY-New York
    Position Type
    Full-Time Salary
  • Overview

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    We're looking for an SVP, Digital Strategy. The responsibilities and qualifications for this job may sound familiar, but the person we’re looking for is actually unique. That’s because Ketchum is different. Here, everyone is creative. Everyone is on the lookout for bold and innovative solutions. And everyone is encouraged to be a risk taker. We don’t believe in settling for the tried and true. At Ketchum, we always reach for the untried and true. If all that sounds appealing to you, you probably belong at Ketchum. 

    About the Job

    Digital Strategy and Business Development

    • Drive and lead development, selling  and execution of digital strategies such as content marketing and online engagement concepts for leading clients and accounts
    • Demonstrate deep professional experience digital communications/marketing, with a clear understanding how to apply tools and technology to infuse innovative digital and social strategies into new and existing work
    • Continually grow understanding and knowledge of client business and their competitive environment; apply this information in preparing and presenting focused programs and recommendations
    • Educate internal peers and external clients of digital and social media trends
    • Identify and assist in building new service offerings in relation to digital & social media
    • Define and execute search engine marketing efforts (SEO/PPC), key word analysis and Google analytic assessments and strategies
    • Build and present concepts and programs, both for clients and for new business proposals and opportunities

    Relationship Building, Integrated Account Management and Client Consultation

    • Act as primary client contact on key accounts; continually fostering client-agency relationships, ensuring project quality and consistently adding value to achieve success and build ongoing trust
    • Develop and monitor program plans and budgets for profitability; report status to client and agency management on a regular basis
    • Facilitate teamwork within client account team; coordinate team resources and create opportunities

    Content Creation and Community Engagement

    • Leverage personal and professional experience with emerging media content and online community engagement to drive compelling experiences across the Web
    • Develop and implement strategies and tactical programs to influence and engage audiences online 
    • Create, curate and moderate content and conversation strategies to engage online communities
    • Build strategic and compelling content strategies across a variety of social and digital platforms
    • Pro-actively identify and develop sound point of view for clients and teams
    • Regularly identify and present new strategic ideas, concepts and programs for clients and new business opportunities
    • Translate trends, technologies and metrics into understandable and easily digestible presentations

    Qualifications

    • Minimum of 12 years interactive experience; agency or client-side experience
    • Bachelor’s degree with a concentration in journalism/business/marketing preferred
    • Proven expertise in developing creative solutions for industry leading clients and organizations
    • Management and leadership experience required; successful track record of building and developing high performing teams
    • Experience generating brand/client awareness through existing and emerging social media and online communities and platforms
    • Ability to spot digital trends and insights to inform agile content development and programming
    • Experience with influencer marketing
    • Successful track record of building and presenting strategic digital concepts/programs, recommendations and tactics for clients and effectively executing programs
    • Solid grasp of social, digital, word-of-mouth marketing, personal and professional experience across the digital and social space, and knowledge of emerging trends and technologies
    • Experience developing digital strategies for new website builds and community engagement channels 
    • Ability to provide clear creative conceptual direction and to motivate and inspire client, account, and creative teams
    • Advanced knowledge through experience using social media to use it to drive brand awareness, engagement, and traffic to a website/social media pages in relation to broader media mix
    • Ability to translate social media and digital trends, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
    • An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations and geographies
    • Experience with search engine marketing and optimization, key word analysis and Google analytic assessments and strategies
    • Strong understanding of community engagement and online campaign experience
    • Excellent communication skills, both written and verbal, across a range of formats and platforms
    • Detail-oriented and highly organized with the ability to manage multiple project deadlines efficiently

    About Ketchum

    As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

     

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits  

    Interested?  We’ve got an opportunity for you.

     

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