Ketchum

  • Senior Account Executive, Entertainment & Influencer Marketing

    ID
    2018-9838
    Category
    Brand
    Location
    US-NY-New York
    Position Type
    Full-Time Salary
  • Overview

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    Ketchum is looking for a Senior Account Executive within Entertainment Sponsorship, Talent and Influencer Marketing!

    About the Job

    Do you think like a brand marketer? Are you passionate about the culture of food and beverages? Are you interested in pop-culture, nightlife and hospitality?

     

    This is a tremendous opportunity to work on a high profile Spirits account, where your work is making a direct impact on our client’s success and helping achieve great results.

     

    Our ideal candidate would have strong account management experience, stellar media relations skills, knowledge of the influencer marketing landscape, creative writing skills and a finger on the pulse of current pop-culture and lifestyle trends.

     

    Does this sound exciting to you? If so, we want to hear from you!

     

    Planning/Strategy

    • Support strategic planning, ideation, and execution for influencer-marketing programs
    • Assist in the influencer communication strategy and delivery of content through various media both online and offline
    • Thorough research and analysis, identify current consumer trends and evaluate areas for strategic opportunity within the influencer and entertainment space
    • Provide strategic influencer guidance to clients

    Influencer/Entertainment Management

    • Manage influencer outreach and community engagement initiatives at the local community level
    • Develop and nurture relationships with influencers, talent and entertainment partners to build effective campaigns
    • Assist in drafting and updating influencer, entertainment and talent contracts; input all campaign details into accounting/tracker system
    • Help execute and manage partnerships with influencers and talent from post contract phase through campaign completion
    • Establish KPIs and measure the impact of influencer marketing programs
    • Recommend and cast for projects and campaigns inclusive of tastemakers, influencers, personalities, and more

    Project Management/Team Support

    • Initiate and maintain weekly and monthly recaps and status documents for all team projects 
    • Participate in conference calls with clients, IAT, influencer/talent managers and partners; responsible for comprehensive notes and reporting back to team members 
    • Ongoing research support for the team including but not limited to: digital influencers, talent and entertainment events 
    • Manage database of talent/influencer research and personalities
    • Help team with delivery of influencer and talent outreach and mailings
    • Monitor and keep abreast of industry news and trends report updates to team
    • Assist with research and PowerPoint decks for new business opportunities and client presentations
    • Manage entertainment event calendar and be responsible for identifying and updating on a regular basis IND13

    Qualifications

    • Knowledge of the entertainment/talent industry and will have working experience in marketing, public relations, television production or event management
    • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or a related field preferred
    • Three to five years of experience in an agency or similar position in a non-agency setting
    • Knowledge of various social media tools and programs; monitors and reads online/ news and blogs daily
    • Finger on the pulse of culture and digital trends; Familiarity with social listening, trendspotting and identification of influencers and culture-bearers
    • Excellent writing skills required
    • Ability to learn, understanding and following the budgeting and billing procedures required by Ketchum and our clients
    • Attention to detail and thorough follow- up

    About Ketchum

    As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

     

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits  

    Interested?  We’ve got an opportunity for you.

     

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