Ketchum

  • Senior Marketing Analytics Consultant

    ID
    2019-9907
    Category
    Analytics
    Location
    US-NC-Raleigh
    Position Type
    Full-Time Salary
  • Overview

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    Ketchum is looking for a Senior Marketing Analytics Consultant to work out of our Raleigh office!

    About the Job

    Like the best business consultancies, data and analytics are built into our DNA. Ketchum Analytics is an integrated analytics consultancy embedded within Ketchum, providing customized solutions that bring together the best of quantitative, qualitative and digital research and analytics, as well as strategic planning and insights, to inform our clients’ corporate, brand, communications, and efficiency & effectiveness strategies.

    Data and analytics are at our core. We provide integrated research, strategic planning and digital and predictive analytics that empower us to partner with our clients to answer tough questions and gain a competitive edge.

     

    Client Management

    • Oversee and manage all aspects of a project. From the day-to-day work, to client relationships, to account relationships, billing and growth.
      • Managing analytics projects that involve client management, process management and partner management
    • Supervise the analytics team to ensure that they are supplying consumer and business insights – not “data dumps” – to account teams and new business teams to include:
      • Overseeing the team that is analyzing and interpreting primary, secondary and social/digital data
      • Understand clients’ objectives and ensure research and insights deliverables meet those needs
      • Managing and distilling findings that are insightful and actionable and meet client objectives
    • Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients.

    Leadership (Internal and External)

    • Provide counsel to the internal and external clients and other senior leaders on research, measurement and social/digital opportunities along with new business opportunities.
    • Have a visible role in the agency and host training sessions that educate industry groups on research and measurement offerings.
    • Begin to support, recommend and create thought leadership content for external purposes.

    Business Development

    • Serving as a specialist and advisor in research and analysis, to include:
      • Staying up to date with trends and techniques and advising clients, account teams and other research team members on methodologies, tools and best practices
      • Participating in or driving analytics projects and initiatives
      • Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business IND13

    Qualifications

    • Client service, teamwork, and marketing orientation.
    • Management experience
    • The ability to work on multiple projects concurrently.
    • 5+ years of research, analytics and media analysis experience; advanced degree in a relevant field desired but not necessary.
    • Strong statistical, writing, and public speaking/presentation skills.
    • Research supplier/vendor/budget management experience preferred.

    Knowledge of/Expertise in any or all of the following:

    • Web site analytics tools such as Google Analytics or Omniture
    • Marketing automation tools such as Marketo
    • Paid search advertising such as Google Ads or Bing
    • Secondary databases, such as YouGov, Canvas8, comScore, Quid
    • Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.

    About Ketchum

    As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

     

    We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

     

    What we offer

    • Robust benefits program 
    • Generous time off policies 
    • Retirement program with company match 
    • Workplace flexibility 
    • Business casual dress code 
    • Workplace and off-site social gatherings 
    • Yoga @ work 
    • Professional learning and development opportunities 
    • Tuition reimbursement 
    • Paid maternity/paternity leave 
    • Transit benefits  

    Interested?  We’ve got an opportunity for you.

     

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